just 15 years-old, when most teenagers are fretting
over crushes and “too much” school
work, the Olsen twins were busy expanding their
Olsen Fashion Sense
In January 2001, the twins released their clothing
line in the United States and it was a success.
Then, they set their sights north of the border
to Canada where in February of 2002, they also
successfully launched their line of Mary-Kate
and Ashley clothes. The clothes are designed
for girls between the ages of six and fourteen
(referred to as “tweens”). They
are also working on a line of clothing for boys.
Their Spring 2002 collection featured sportswear,
sleepwear, swimwear, footwear, bodywear, intimates,
During their Canadian press conference in Toronto
back in January 2001, the Olsen twins admitted
“we’ve loved filming so many of
our movies in Canada and we're thrilled to spend
more time in Canada working with Wal-Mart.”
The girls do get help from Wal-Mart’s
Judy Swartz when it comes to designing the clothes.
Swartz is quick to add, “There’s
nothing that happens without the girls.”
The tag line for their Wal-Mart fashion line
is "Real fashion for real girls."
The “Mary-Kate and Ashley” label
is more than just a line of clothing. It has
become part of a billion-dollar empire,
Dual Star Entertainment, which includes feature
films, television series, home video movies
and specials, several book series, posters,
calendars, music videogames, fashion dolls and
accessories, and soon to come, board games,
a magazine and their web site.
More on Mary-Kate and
New York Minute
Walk of Fame